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Brand Strategist - Woven Digital

Brand Strategist (New York)

Woven Digital (UPROXX is our flagship brand) is one of the fastest-growing, privately held media companies in the country.  We combine award-winning tv-quality content,  a huge platform reaching 1 in 2 millennial men, with proprietary technology to reach, engage and connect with youth culture. We inform, entertain, and inspire our audience; creating an ideal environment for brands to engage consumers in a positive, amenable mindset.  UPROXX Studios, our in-house production division, programs a slate of award-winning original series and collaborates with our partners on the most engaging and sharable content in the digital space.

The Brand Strategist is an integral part of our Sales Team and will spend significant time working with our clients and sales team, gaining deep insights into their business and objectives and becoming a strategic partner to translate their asks into actionable strategies to be executed within Woven properties.

Duties - Brand Strategist:

  • Lead in the creation of strategic proposals and programs that solve for and map to advertiser goals
  • Sets up and leads strategy meetings
  • Work with sales, studio, editorial and product to create compelling and persuasive sales materials
  • Partners with Brand Partners to develop category level ideas, sponsorships and products to grow business partnerships. 
  • Accompany Brand Partners on sales calls to present marketing platforms and client-specific opportunities.
  • Work with Studio/Editorial/Activation to ensure successful execution of sponsorships and oversee the day-to-day development and delivery of creative strategies and materials for clients.
  • Works with research to pull data and research to support the campaign or product idea
  • Attends select shoots on set and on location when needed.
  • Maintain appropriate and responsive working relationships with clients, vendors and agency partners.
  • Provide thought leadership both internally and externally on the UPROXX brand

REQUIREMENTS

  • 5+ years minimum experience in Digital/Strategic planning/creative services specifically within the video content space.
  • Work ethic and personality that inspires the best approach to internal and external customer service, demonstrates detailed thinking, exemplifies accountability and follow through, prioritizes in an environment of multiple tasks and challenges, encourages collaboration with internal teams, and ensures insightful problem solving
  • Demonstrates organizational, planning, and execution skills. Follows established processes and understands the importance of them
  • Demonstrates organizational, planning, and execution skills. Follows established processes and understands the importance of them
  • Seeks accuracy with a strong attention to detail
  • Must be self-motivated, driven and able to work independently as well as part of a team
  • Communicates clearly and effectively through verbal, written, and non-verbal methods
  • Excellent interpersonal skills and comfort with client interfacing role
  • Creative and strategic in nature with the ability to think outside the box and articulate 'big ideas'
  • Possesses strong quantitative and analytical skills as well as creative problem-solving abilities

About working at Woven Digital: 

You'll join a privately held, “mature startup” filled with some of the most high-energy, hard-working, creative and bright people working in media today. Woven has a “family feel” established by our founders, and our NY office is located in the heart of Soho.  Our content fuels our own internal conversations about music, sports, and entertainment and we believe strongly in a collaborative, positive work environment where everyone has a voice. 

Woven Digital is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply.  Woven Digital is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

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